Like many good stories, this one starts with a pissed founder.

2 years ago, our CEO Santhosh was helping SMB’s generate leads using a Chatbot Platform. During this journey he was frustrated watching promising companies visit the site but leave without filling out a contact form.

He decided to do something about it. So, he built an internal tool called Leadfriday to uncover his website visitors. After implementing Leadfriday he saw 4x more leads on the Sales funnel. So he decides to run an experiment implementing Leadfriday for a few SaaS businesses.

The experiment was an overwhelming success with all the 10 companies in the batch generating 30% more leads than the previous month. In the years since, Leadfriday has become a B2B business intelligence data company.

It's all about the people.

Changing the world is a team sport - we’re a small team doing big things. We work hard and play even harder.

Our Values

Win Together
We count on each other, always offer help, and focus on solutions.
Create with Curiosity
We repeatedly ask 'why?' and challenge best practices.
Earn Trust
We seek input first and actively listen before taking action.
Embrace Constraints
We recognize that clear priorities promote efficiency and quality.
Own & Deliver
We learn from our mistakes and adapt with ease. 

MRR Growth program for founders

Frameworks and how-to’s on Lead Generation.
Join the program
Playbooks for automated lead-generation
2 months of learning, peer sharing and mentorship
Curated batches with only 8 startups
Developed and delivered by marketing experts